Andrea Arroyo
Creator
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Designer
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Social Media
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Photographer
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Creator . Designer . Social Media . Photographer .
Get to know me…
Hi, I’m Andrea Arroyo.
I specialize in advertising, design, and content creation, with a background in strategy and a passion for visual storytelling. I help brands connect through thoughtful, engaging work.
Based in San Juan, Puerto Rico!
LEARN MORE ABOUT ME HERE
Advertising Work
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Advertising Work ✴︎
Here’s a look at three of my strongest campaigns, two in advertising and one in public relations. Each project was built around a clear strategy, creative storytelling, and audience insight. From big-picture messaging to detailed execution, these campaigns showcase how I bring ideas to life across platforms.
Content Strategy Campaign - LEGO
CMMN-A311: Advertising Copywriting
We Are One Campaign - American Red Cross
CMMN-A316-001: Public Relations
Sky-high Campaign - Jetlife
CMMN A313: Advertising Media Plan
Graphic Design Work
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Graphic Design Work *
Here’s a small preview of some of my favorite graphic design projects, each one tells a story through thoughtful design, color, and concept. From branding and packaging to editorial layouts, every piece reflects my creative process and passion for purposeful design. Click through to explore each project in detail.
Otulo Rebrand - Sleeping Tea Packaging
DSGN-M275-002: Print Design & Narrative
Brilho Do Mar Branding - SPF Brand
Oceana Grill Redesign - Restaurant Website
DSGN-M276-001: Interactive Design 1
NASA Series - Poster Design
DSGN-M279-001: Typography Lab 2
For Fun…
When I'm not designing or building campaigns, I’m usually behind a camera or creating content for social platforms. My social media work lets me experiment with storytelling, trends, and visual rhythm, translating everyday moments into engaging, scroll-stopping narratives. Whether through photography, short-form video, or curated feeds, I enjoy capturing moments that feel authentic, intentional, and a little more meaningful.
